Real Estate & Land Use
Edison Properties, a leading provider of parking, storage, and office space across New York and New Jersey, hires BerlinRosen to serve as Agency of Record for Public Relations.
BerlinRosen’s scope of work will include amplifying the brand’s standing as the industry leader across all facets of the Edison Properties’ portfolio. This includes Edison ParkFast, Manhattan Mini Storage, Ironside Newark, Hippodrome NYC, Workspace Offices, ElevatedNY, and The Ludlow. Among other activities, the agency team will support communications for Edison’s family of businesses as they plan for COVID-19 recovery, launch new campaigns, announce lease signings and share other development activity, create special events, and more.
“As business, consumer behavior, and society quickly change in response to COVID-19, we find ourselves more committed than ever to helping our clients move the needle in meaningful ways,” says Sara Joseph, Senior Vice President of Lifestyle and Hospitality at BerlinRosen. “We are thrilled to join the Edison Properties team to assist its businesses across sectors as they elevate executives to speak on industry hot topics and launch new programs.”
Edison joins a robust roster as BerlinRosen’s real estate practice partners with industry-leading clients in commercial, residential, retail and hospitality, including SL Green, Silverstein Properties, Brookfield Properties, Boston Seaport and the Wythe Hotel. The selection illuminates BerlinRosen’s unique industry position as a leader in real estate and major player in lifestyle, tech, digital, politics and advocacy, across its offices in New York, Los Angeles and Washington, D.C.
“After a highly competitive review process, we’re delighted to partner with BerlinRosen,” says Jason Morros, Vice President, Marketing for Edison Properties. “BerlinRosen will be a strong addition to our team as we seek to consolidate public relations activities with one partner to help us reach both consumer and business audiences.”
“BerlinRosen’s considerable communications and media relations expertise across many industry sectors will be a great value as we broaden our communications reach and further highlight offerings across our many businesses,” adds Jon Dario, Edison Properties’ Chief Operating Officer.