Traditional gaming PR tactics are no longer enough to reach the modern consumer.
Today, gamers make emotional bonds with the games and brands they love —and connections are built on more than just launches and industry events.
As publishers and studios of all sizes continue to adapt to a rapidly changing industry, we are putting our decades of collective experience working in AAA and indie games, consoles and peripherals, to give voice and power to storied studios and aspiring game-makers.
Gaming PR 3.0 brings together previously disparate PR disciplines — product, brand, corporate and internal — into a unified communications program where each element feeds off the other’s success.
Consumers & Products
Regardless of the product or the audience, consumers don’t just buy things, they make emotional connections with the brands they engage with, and we build those connections by telling your whole story.
Reinforce your connection with target audiences through powerful actions and programs, including CSR, thought leadership, scroll-stopping content, and beyond. After all, breaking through overcrowded media goes beyond reviews. It demands agility and imagination.
Respect and appreciate the people who make your brand what it is through robust and transparent internal communications that create real dialogue and make them advocates for your products and people.
We are a collective of gaming enthusiasts, expert strategists, gaming/tech journalists, creators, and creative thinkers with decades of experience. As part of Observer’s #1 Best PR Firm in America, our team adds yet another layer of experience and skills to BerlinRosen’s already deep Tech and Innovation practice.
Choose your player
In my twenties, I made it my personal mission to take down the Umbrella Corporation no matter how many zombies I had to go through… or classes I had to miss. Resident Evil is one of the most influential gaming franchises for a reason, and I can definitely say it was for me, as it was my inspiration to make gaming a part of my future.
— Cary Kwok, Executive Vice President
Who we are
I’ve been playing games religiously since I was eight years old, but in 2000 I was living in Los Angeles and a friend took me to my first E3 as his "photographer". That was it. I was hooked. I decided then and there that I was going to turn my love of games into a career.
— Jonathan Silverstein, Senior Vice President
Who we are
Gaming has been my life ever since I first held a Super Nintendo controller. They've created and reinforced connections with family and friends, fill the backdrop of my life’s most precious moments, and absolutely wrecked my sleep schedule. I’m stoked to work in a field where I can share that experience with others.
— Keith Swiader, Account Director
Who we are
For the first 14 years of my life, I was “that kid," the one who would drool over his friend’s console and spend hours watching them play in the far-flung hope they might give me a turn. When I finally broke through my parents’ steeled – if misguided – resolve in 2007, I finally basked in the glory of modern gaming, and I never looked back.
— Phil Chinitz, Account Supervisor
Who we are
Games have always been a source of joy and connection to me. As a child, I immersed myself in the virtual economies of Neopets, the battle stages of Smash and the gyms of Pokémon. They’ve played a huge part in my relationships with friends and family and as an adult, they continue to fill me with excitement.
— Cindy Chou, Account Executive
Who we are
Growing up in a generation where basically everyone had a gaming console, I was exposed to games at an early age. I loved playing games like Super Smash Bros. and Kingdom Hearts, but it was the bonding over games that made me realize, “these are my people.”
— Christiana Aghjayan, Account Coordinator
20-year gaming PR veteran with global market and audience insights.
20+ years of news and PR storytelling, from Xbox to esports
Ex-games journo who married his love for gaming and PR
Consultant passionate about making complex topics engaging
Consultant with a passion for PC builds and working with younger audiences
Combines her PR skills with a cosmopolitan mindset and keen eye for creativity
Forbes Best PR Agencies
Top Score – 5/5 Stars
Best PR Firms in America
#1 Best PR Firm in America
PRNews Platinum PR Awards
Large PR Agency of the Year