Branding & Creative
- Branding & Creative
- Case Studies
Introduction
Every organization starts with a big idea. A strong brand brings that big idea to life.
We partner with mission-driven organizations to translate the heart of their work into clearly defined brand identities that tell the story of who they are, what they do, and why it matters.
Our Approach
Branding is a deeply collaborative process. We work as one team with our clients, mixing our expertise with their passion to tell a story worth remembering.
Together, we go all in to unearth the core identity of a brand. Like any good teammate, we listen thoughtfully, ask the hard questions, tell the truth, and keep pushing until we get it just right.
Because the magic of this work lies in combining creativity and collaboration to build a brand that’s uniquely yours.
Our Services
Brand Strategy
Brand Identity
Naming
Tagline development
Tone of voice and brand messaging
Logo design
Visual identity systems (including custom iconography, graphic and photo directions, and brand applications)
Style guides
Brand Rollout
Launch video
Collateral and swag design (letterhead, brochures, presentation decks, t-shirts, buttons, etc.)
Social media content
Website design and development
PR launch strategy and execution
Creative Services
Selected Clients
Our Team
Campaign Branding
For decades, the National Abortion Federation (NAF) has been a safe and trusted resource for providers and patients alike. While their legacy in the complex reproductive rights and abortion care landscape will always be a core strength, their brand needed to evolve to meet the moment. They turned to BerlinRosen to get the job done. Critical to our success was developing a brand that positioned them as an authentic, unapologetic leader with a bold voice and steady hand.
