Staff Directory
Head of Branding
New York
She/Her/Hers
Ximena Ramirez combines strategic thinking with exceptional storytelling to help mission-driven organizations uncover what makes them unique. She partners closely with clients to create authentic and memorable verbal identities that define who they are, what they stand for, and why their work matters. Whether launching a new brand, refining an organization’s voice, or developing foundational brand messaging, Ximena ensures every word is crafted with intention and communicated with clarity, consistency, and heart. Her work is rooted in the idea that strong brands build lasting relationships with the communities they serve and the people who support them. Drawing on nearly 20 years of experience, Ximena approaches every project with curiosity, eagerness, and the belief that the most powerful stories are uncovered in partnership with the people who live them. She lives in Brooklyn, NY with her husband, their two boys, and their dog, Marshmallow.