What We’re Up To
Powerhouse real estate and hospitality firm complements BerlinRosen’s robust Cities practice, creating an unparalleled integrated offering
BerlinRosen Holdings and O2 Investment Partners announced today that it has made a majority investment in M18, an industry-leading communications agency specializing in the real estate, hospitality and design sectors. The investment marks a significant step in BerlinRosen’s continued expansion providing highly specialized communications and marketing services to a rapidly growing global audience.
Since its founding in 2010, M18 has overseen the development and execution of communications campaigns for more than 200 renowned real estate and hospitality ventures, representing clients in more than 40 cities domestically and internationally. The company’s real estate work includes landmark new skyscrapers, city-defining master plans, design-driven boutique buildings and historical conversions. Its hospitality practice is known for representing market-leading independent hotels created by the most celebrated hoteliers and operators in the country.
M18 will continue to retain its brand, remain independent and under its existing leadership, and operate out of New York, Miami and Los Angeles. The agency will immediately have access to the expanded resources and talent of the BerlinRosen network, which includes public affairs, crisis management, digital marketing, advertising, content studio and influencer marketing.
The investment complements BerlinRosen’s robust real estate, architecture, travel, lifestyle and hospitality practices, working with industry leaders in each sector on game-changing projects across the country and world. Together, M18 and BerlinRosen will be able to provide clients with an unprecedented set of communications tools across every vertical and specialty.
“We have enormous respect for BerlinRosen and the platform of best-in-class agencies that they have created,” said Michael Tavani, M18’s Co-Founder. “Having the resources of a collection of specialized firms, covering all sectors under one affiliated group, with access to talent across every conceivable service area, is a unique opportunity and one that will bolster all involved. We believe that this approach is the future of the industry, and we’re thrilled to be a part of that vision.”
“We’ve followed M18’s work closely for years, and have always admired their specialized approach, impeccable client roster and leadership team,” said Jonathan Rosen, Co-Founder of BerlinRosen. “Joining forces puts us in a position to fully service the world of real estate and hospitality seamlessly, from project conception to completion, with the most integrated service offering in the industry”.
The investment in M18 is expected to fuel the company’s continued national growth, broaden its service offering, and create a truly 360-degree approach to meet the evolving needs of the industries in which it specializes. This will complement BerlinRosen’s team of over 400 strategists across the United States and Europe, as well its partner agencies.
The partnership comes on the heels of several major investments for BerlinRosen, including majority investments in industry-leading firms across different sectors including Derris, Glen Echo Group and Onward, and expansion of its European footprint with a new office in Amsterdam.