June 2019

Singapore Airlines Names BerlinRosen its Public Relations Agency for North America

  • By BerlinRosen
Singapore Airlines Names BerlinRosen its PR Agency for North America

Singapore Airlines joins BerlinRosen’s growing lifestyle and hospitality practice

New York, NY, June 5, 2019: Singapore Airlines (SIA), named the world’s best international airline year after year by the readers of Travel + Leisure and Condé Nast Traveler magazines, selects BerlinRosen, named the number one PR firm in the country by the Observer’s most recent PR Power 50 ranking, as its Public Relations Agency for North America.

“It’s an exciting and rewarding time for our team as our lifestyle work expands in new directions. Fresh off the opening of TWA Hotel to learn we have been selected as Singapore Airlines PR Agency for North America has been thrilling,” says Sara Joseph, Senior Vice President of Hospitality and Lifestyle at BerlinRosen. “Over the last two years, we have doubled the size of our Lifestyle team and work, and we’re looking forward to supporting Singapore Airlines at this extraordinary time in the brand’s history.”

BerlinRosen’s scope of work will include amplifying the brand’s standing as the industry leader in luxury travel by providing counsel in communications activities including the launch of non-stop service between Seattle and Singapore this September.  Among other activities, the agency team will support communications for inflight products, services, amenities, retail offerings and partnerships in all gateway markets including New York, Newark, Los Angeles, San Francisco and Houston on behalf of SIA, the premium flag carrier airline of Singapore.

This marks an important milestone in BerlinRosen’s Lifestyle and Hospitality growing communications group that currently serves as agency of record for clients including the TWA Hotel, Brookfield Place, the Waldorf Astoria New York and the Wythe Hotel.

“We look forward to working with SIA as we help them write this next chapter that expands and celebrates their exceptional 40-year legacy. Over the last few years, BerlinRosen has consistently grown its scope of work and welcomed some of the most notable companies, brands and organizations in lifestyle, tech, real estate and advocacy to the team, including Samsung Lyft, Citi, Elton John AIDS Foundation, Alphabet’s Sidewalk Labs and MINI’s tech accelerator Urban-X, to name a few” says Jonathan Rosen, Principal and Co-Founder at BerlinRosen.

The win illuminates BerlinRosen’ s unique industry position at the intersection of lifestyle, tech, real estate, digital, politics and advocacy, across its offices in New York, Los Angeles and Washington, D.C.

About BerlinRosen

Named the #1 most powerful PR firm by Observer, BerlinRosen is a fast-growing, full-service communications firm, now with more than 170 communications and campaign strategists in New York, Washington, D.C. and Los Angeles. Since its founding in 2005, the firm has expanded far beyond its roots in public affairs to provide a full range of communications services including digital, creative, strategic communications, branding and positioning, crisis communications, paid media and political campaign strategy to thriving practices in hospitality, travel, social impact, philanthropy, issue advocacy, labor, real estate and consumer technology.