Branding & Creative
- Branding & Creative
- Case Studies
A rebrand is never just about a new logo or website—it’s about clarifying who you are, what you stand for, and how people feel when they interact with your organization. Whether through sharper positioning, clearer messaging, or a new visual identity, every project shares the same goal: building brands people genuinely connect to.
Rebrand
For decades, the National Abortion Federation (NAF) has been a safe and trusted resource for providers and patients alike. While their legacy in the complex reproductive rights and abortion care landscape will always be a core strength, their brand needed to evolve to meet the moment. They turned to BerlinRosen to get the job done. Critical to our success was developing a brand that positioned them as an authentic, unapologetic leader with a bold voice and steady hand.
Rebrand
After their son’s life was tragically cut short after a preventable accident at school, his parents started an organization—The Hummingbird Alliance—to advocate for safe spaces for children. They partnered with BerlinRosen to create an updated brand identity that clearly communicated their mission and became a trusted resource for a diverse range of audiences—from children to their parents, educators, school administrators and policymakers. The star of the brand is the traffic cone mascot we developed to provide a friendly face to a serious mission while also teaching kids how to recognize caution and safety symbols.
