BerlinRosen Holdings, a leading communications group, announced today its acquisition of Message Lab, an award-winning content, data and analytics agency working at the intersection of marketing and communications.
The integration of Message Lab into the BerlinRosen Holdings network will provide best-in-class owned content and proprietary data and analytics to help clients reach their target audiences and generate even more impactful results.
With an editorial team from The Wall Street Journal, New York Times, Bloomberg, and other top publications, Message Lab combines journalism, editorial experiences, and content intelligence to help organizations forge meaningful relationships with the people they most need to reach.
“Message Lab is shaping the future of content and analytics,” said Jonathan Rosen, Principal of BerlinRosen Holdings. “Bringing Message Lab into our network will allow our clients to utilize data to develop, measure and refine scroll-stopping editorial content from an award-winning editorial team and create powerful connections with target audiences.”
Message Lab’s proprietary model for data and analytics provides actionable intelligence connecting content performance to business outcomes. “Integrating our content intelligence model into BerlinRosen’s larger network will allow us to help even more clients realize the potential of their communications and marketing programs,” said Will Sullivan, Chief Strategy Officer of Message Lab. “And ultimately, we’ll be able to help better connect people to engaging brand content experiences that drive impact.”
Message Lab won six Content Marketing Awards this year and in its five-year history has thrice been a finalist for Agency of the Year. It has worked with some of the world’s leading brands, including Google, ServiceNow, SoftBank and the Gates Foundation. With this new partnership, BerlinRosen Holdings will provide unparalleled data and analytics capabilities, engaging storytelling, forward-thinking design, and technical know-how for its clients.
“We’re thrilled to be joining BerlinRosen Holdings.” said Ben Worthen, CEO of Message Lab. “BerlinRosen shares our vision for how communications is evolving and the key role that storytelling and the ability to measure performance will play moving forward. This partnership will allow us to take our work to the next level.”
About Message Lab
Message Lab, an award-winning content-marketing agency, combines journalism, editorial experiences, and content intelligence to help organizations forge meaningful relationships with the people they most need to reach with communications that are credible, relevant, and effective.
With deep roots in some of the world’s top newsrooms, Message Lab uses the tradecraft of journalism to help clients find the most relevant topics and angles for their content, and tell stories that are interesting to people. Its team of experienced editorial designers bring stories to life in engaging ways.
About BerlinRosen
BerlinRosen is a full-service communications firm with more than 600 communications and campaign strategists in New York, Washington, D.C., Los Angeles, and Amsterdam. Since its founding in 2005, BerlinRosen has powerfully expanded its presence in corporate, social impact/ESG, nonprofit, entertainment, media, racial justice, healthcare, hospitality, lifestyle, technology, issue advocacy and workers’ rights communications. BerlinRosen has received many important accolades, including being the only agency to be named #1 Best PR Firm in America by Observer more than once (2023; 2022; 2018), PRWeek’s Outstanding Large Agency of the Year (2023), PRNews’ Large PR Agency of the Year (2021) and 5/5 Stars on Forbes’ latest Best PR Agencies in America list. Additional information is available at www.berlinrosen.com.