Introduction
Traditional gaming PR tactics are no longer enough to reach the modern consumer.
Today, gamers make emotional bonds with the games and brands they love —and connections are built on more than just launches and industry events.
As publishers and studios of all sizes continue to adapt to a rapidly changing industry, we are putting our decades of collective experience working in AAA and indie games, consoles and peripherals, to give voice and power to storied studios and aspiring game-makers.
Our approach
Gaming PR 3.0 merges previously separate PR disciplines — product, brand, corporate, and internal communications — into a cohesive approach, acting as stewards of your brand’s identity.
Consumers & Products
Regardless of the product or the audience, consumers don’t just buy things, they make emotional connections with the brands they engage with, and we build those connections by telling your whole story.
Brands
Reinforce your connection with target audiences through powerful actions and programs, including CSR, thought leadership, scroll-stopping content, and beyond. After all, breaking through overcrowded media goes beyond reviews. It demands agility and imagination.
Employees
Respect and appreciate the people who make your brand what it is through robust and transparent internal communications that create real dialogue and make them advocates for your products and people.
Gaming PR
We are a collective of gaming enthusiasts, expert strategists, gaming/tech journalists, creators, and creative thinkers with decades of experience. As part of Observer’s #1 Best PR Firm in America, our team adds yet another layer of experience and skills to BerlinRosen’s already deep Tech and Innovation practice.
Recognition
2024 Agency Elite Top 100
Best PR Firms in America
#1 Best PR Firm in America
PRNews Platinum PR Awards
Large PR Agency of the Year