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COVID-19 response

Our dedicated COVID-19 Crisis Strategy team tracks the latest developments and health guidance, stays on top of how organizations and companies are responding, engages the media and ensures that we are immersed in the issue and in best practices for successfully communicating internally and externally.

Media Relations

Shaping narratives

From helping clients break into the coverage and elevate the voices of impacted workers and communities to helping organizations with internal communications and scenario planning, we craft and drive effective strategies.

Get to know the strategy behind our campaign to support NewLab’s revolutionary, affordable ventilators (via PR Week) READ Article TIME: The Country Won’t Work Without Them READ Article WSJ: New York Performers Improvise as Coronavirus Keeps Crowds Away READ Article NY Post: Mother Cabrini Foundation Giving $50 Million to NY Coronavirus Fight READ Article NY Times: NYT: New York’s New Soup Kitchen Has an Upscale Address: Eleven Madison Park READ Article

AMNY: Cornell Tech Students Mobilize on Roosevelt Island to Produce Face Masks for Health Workers READ Article CNN: Audible is Now Offering Free Audiobooks for Kids Stuck at Home READ Article Forbes: How To Stay Productive If You’re WFH Because Of The Coronavirus READ Article TechCrunch: Tech for Good During COVID-19 READ Article Chronicle of Philanthropy: Top Foundations Unite to Give Charities More Freedom Over Grants READ Article NYT: I Helped New York Rebound From 9/11. Here’s How to Recover After the Pandemic. READ Article TIME: Renters Are Being Forced From Their Homes Despite Eviction Moratoriums Meant to Protect Them READ Article

CBS News: What Democratic AGs are doing to protect people during COVID-19 VIEW Video

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CBS News: What Democratic AGs are doing to protect people during COVID-19

Digital strategy

Digital strategies that break through the noise

We move entire communications and mobilization operations online, overnight. We create COVID-19 microsites and targeted actions to activate supporters, and design clickable creative to spread your message. During a time when people can’t congregate in person, we build out infrastructure for virtual social media rallies and Zoom town halls, tailoring member email and SMS communications to meet the moment and launching ads optimized for results.

Supporting the launch of the #StopTheSpread Action Plan to expand crisis assistance and safely reduce incarceration

Supporting the launch of the #StopTheSpread Action Plan to expand crisis assistance and safely reduce incarceration VIEW Image

We helped ROC United host their first digital rally—with special guest Elizabeth Warren

We helped ROC United host their first digital rally—with special guest Elizabeth Warren VIEW Image

Taking offline organizing online with a virtual member town hall and an Earth Day of Action to #ProtectEPA

Taking offline organizing online with a virtual member town hall and an Earth Day of Action to #ProtectEPA VIEW Image

Promoting the release of $50 million in emergency grants through web, email marketing and social media

Promoting the release of $50 million in emergency grants through web, email marketing and social media VIEW Image

Launching Pledge to Protect to raise hundreds of thousands of dollars to fund lifesaving PPE for frontline health care providers

Launching Pledge to Protect to raise hundreds of thousands of dollars to fund lifesaving PPE for frontline health care providers VIEW Image

Restrategizing GOTV ad program as states shift to vote by mail, launching a digital program to deploy COVID-19 resources and more

Restrategizing GOTV ad program as states shift to vote by mail, launching a digital program to deploy COVID-19 resources and more VIEW Image

Digital organizing using email, SMS and virtual events to win an emergency protection and relief package

Digital organizing using email, SMS and virtual events to win an emergency protection and relief package VIEW Image

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