Introduction
We’re revolutionizing book promotion with innovative and dynamic campaigns.
The publishing industry has evolved, and so have we. By breaking away from conventional and outdated approaches, we can offer authors and publishers fresh, results-driven strategies that captivate audiences and drive book sales.
We collaborate closely with authors and in-house publisher teams, offering comprehensive campaigns that seamlessly integrate publicity, marketing, digital, social, podcasts and events.By leveraging our industry expertise and employing modern strategies, we enhance visibility, drive sales and foster mutually beneficial partnerships.
Our Approach
We tell captivating and cohesive stories across mediums, connecting with readers where they are in more meaningful ways with what we call Omnichannel Storytelling. Transcending traditional approaches that focus too narrowly on one discipline, we create a synergistic effect that enhances a book’s discoverability. By strategically leveraging diverse channels, our campaigns reinforce messages, enhance visibility and engage the widest readership possible. The ways we discover books and read them have changed, and our methods have adapted, too. We offer:
Publicity
Fueled by dynamic storytelling, we cement a book’s presence and enhance its discoverability to engage diverse audiences. By creating buzz and credibility through earned media and social proof, we employ targeted publicity strategies such as author interviews, op-eds, reviews and podcasts—a top bookselling tool.
Marketing
Our multidimensional approach leverages physical and digital channels, including precision advertising, social media marketing, content development, email campaigns, author/book websites, SEO and data analytics. By creating engaging and shareable content, we build relationships with readers by meeting them where they are—both on and offline.
Events
Blending innovation with tradition, our events maximize impact and engagement. Virtual events offer global reach, accessibility and cost-effectiveness, while in-person events provide personal connections and unique local experiences such as book tours, meet & greets and author readings.
Who we are
We are a collective of industry veterans from “The Big Five,” expert strategists and creative writers with decades of experience. Leveraging our expertise and bestselling campaigns, we create compelling narratives across platforms, engaging readers and driving visibility and sales.