Our planet’s wildlife is disappearing fast. Consumer demand for wildlife products like ivory and sea turtle shells has fueled an unprecedented, industrial-scale killing spree of endangered animals. To end this illegal trade, the U.S. Wildlife Trafficking Alliance sought to leverage the power of corporate partners, NGOs, and the U.S. government to educate American consumers and stop the demand for illegal wildlife products.
The BerlinRosen Approach
Through a broad strategic role that included developing a coalition logo and tagline, leading strategy with corporate partners like Google, Discovery, and Ralph Lauren, and launching a social media ad campaign, BerlinRosen worked with the U.S. Wildlife Trafficking Alliance at every stage to educate global consumers to be informed and buy informed.
In just its first year, the U.S. Wildlife Trafficking Alliance used BerlinRosen design, messaging, and strategic guidance to release PSAs from partners JetBlue and Discovery, garner engagement from celebrities like Gisele Bundchen, host a popular event at the White House with the Department of the Interior, launch a charity eBay auction, and issue a specialized communications toolkit for the travel and tourism industry. As a result of these efforts, the Alliance saw greater interest from corporate leaders and continues to recruit new industry-leading partners to help lead the fight to end illegal wildlife trafficking.