Strategic Message Development
In close consultation with clients, we immerse ourselves in the legal strategy and build a parallel communications plan. We then create a set of communications materials including 'talking points,' press releases and user-friendly 'backgrounders' or fact-sheets.
Once a strategy is in place, we reach the proper audiences via targeted earned media with the right reporters, columnists, bloggers and broadcasters. We can handle media directly or provide in-house communications teams with support and expertise, particularly in crisis situations.
Media Training & Logistics
Even the most seasoned professionals can be uncomfortable acting as the public face of a legal effort. We provide media training to help develop, frame and effectively communicate a message and prepare clients to be interviewed by reporters.
Internal and Direct Communications
Many crisis situations, particularly regulatory proceedings, require an internal communications strategy. We help clients navigate the conversation with key stakeholders and communicate directly with core audiences rather than having to rely on the press as an intermediary.
We have a proven track record of devising and managing legal campaigns