Our Clients » Case Studies » Freelancers Union

Freelancers Union Case Study: Putting a Star on the National Stage

    • The Challenge

      Freelancers Union Founder and Executive Director Sara Horowitz had two decades of social entrepreneurship experience under her belt, but none of the notoriety a leader with her level of accomplishment deserved. BerlinRosen changed that. By introducing Horowitz to thought leaders and taste makers, BerlinRosen helped catapult Horowitz onto the national stage.

    • The BerlinRosen Approach

      The fundamentals were there all along. Horowitz built one of the country's fastest growing labor unions, launched a social purpose insurance company, and won a MacArthur "Genius" Award in the process. What BerlinRosen brought to bear was a unique ability to tell Horowitz's story simply, and to put her in front of the right high-level audience of influential writers.

    • The Outcome

      We placed her on Forbes and BusinessWeek's lists of America's Top Social Entrepreneurs. We secured her a recurring column in The Atlantic. She's been profiled in The New York Times and in Fast Company, and featured in just about every other top U.S. news outlet, including The Wall Street Journal, PBS, CBS, and NPR.